Project Description
BRANDS
Do you know the importance of registering your brand? Ideiativa gives you all the means you need to protect your brand and be carefree.
WHAT ARE BRAND?
Idea offers protection in all legal procedures for trademark protection.
Its professionals are able to offer the best strategy and security for the consolidation of the your brand. We serve your brand in Brazil and abroad.
To achieve the best result, we work with:
Previous searches to avoid conflicts with third-party brands;
Preparation and follow-up of the application for trademark registration with INPI;
Elaboration of licensing agreements;
Competitor Brand Surveillance;
Developing oppositions and out-of-court notifications in cases of conflicts with third parties;
Data updating, ownership transfer annotation, licensing agreement registration, extensions and records expiration processes;
Protection and defense of trademark rights before state and federal courts;
How to register? – Process Steps
FIRST STEP – Brand availability search (previous search)
Before filing your application for registration, Ideativa conducts an extensive search of the INPI databases in order to determine the availability of the brand chosen by your company. It also examines the suitability of the mark to the rules of the Industrial Property Law in order to avoid the incidence on prohibited hypotheses.
SECOND STEP – Filing of the application for registration of the trademark before INPI
The filing of the application before the INPI is the formal act that initiates the trademark registration process. In making the deposit of your brand, Ideativa prepares the necessary documentation, configures its logos or figures to INPI’s administrative rules and studies its activity in order to ensure the broadest protection for its brand through a specification appropriate to its products and services.
THIRD STEP – Publication of the application for registration of the mark
After filing, the application for trademark registration is published in the Revista da Propriedade Industrial, the official publication body of INPI. It begins, with the publication, the deadline for the presentation of oppositions by third parties.
FOURTH STEP – Publication of registration approval
After publication and with or without oppositions, INPI examines the application for registration, verifying the availability of the mark required and its adequacy to the law. Concluding for the possibility of granting the registration, INPI publishes the approval of the application in the Revista de Propriedade Industrial. From this moment begins the deadline for the payment of the federal fee corresponding to the validity of the registration for the first 10 (ten) years and the issuance of the certificate of registration.
FIFTH STEP – Grant of registration
Having collected the fees due for the first decade of validity and for the issuance of a certificate, INPI grants the registration of the mark, publishing the concession in the Revista de Propriedade Industrial.
SIXTH STAGE – Delivery of the trademark registration certificate
The last stage of the process occurs with the effective dispatch and delivery of the trademark registration certificate.
Why Register?
Ideiativa assumes that the brand individualizes and differentiates a product / service from its competitors. Being able to retain a portion of customers, which identifies with the values that the brand intends to pass. Brand is the only value that has no deadline to finish. It is an eternal title / document, where it will be registered for Always being yours.
The registration of a trademark is not mandatory, however it is necessary if you want to assert your rights over it. If there is no registration, it may be used by third parties, that is, other persons or companies may use the trademark, Steal the clientele and cause injury.
The company takes care of every trademark registration process and ensures that by registering, adding value and enabling transactions Commercials with the assurance that it is an exclusive brand and guarantee a number of benefits. This way, the customer can Unprotected, because then, are prohibited, marks that are the same or similar to yours with the possibility of receiving Any injury.
However it is common to see some similar marks. This happens because the trademark registration is done by Social Reason, That is, the social reasons are different, but the marks are similar. Therefore, a company can have as many Brands regardless of social name or fancy name.
Ideiativa represents you if there is any similar mark preventing your registration.
CONSULT OUR SERVICES SERVICES
OTHER SERVICES
Ideiativa provides services in all fields of intellectual property,
adequate protection of their rights in matters related to:
PHONE
+55 11 5841-3350 | +55 11 5844-1191
ideiativa@ideiativa.com.br
OUR HOURS
de Mon. to Fri.
9:00am – 6:00pm
9:00am – 6:00pm